“Greg Lato's debut (children's book Try) is a motivational joy for both parents and kids”
Award-winning pop musician and songwriter Greg Lato adds to his impressive body of work with the July 24 release of his first children’s album, Create My Own World, featuring two-time Grammy winning children’s entertainer Bill Harley as special guest.
Create My Own World presents a fun and inspiring soundscape in these challenging times through music as relatable to kids as it is nostalgic to parents. The album is influenced by ‘70s and ‘80s pop artists like Hall & Oates, Phil Collins, Todd Rundgren, and The Cars, with a taste of Lenny Kravitz and the Rolling Stones thrown in for good measure.
“Writing and recording Create My Own World was the most fun I’ve ever had making an album because I was able to express myself in ways that I couldn’t on my previous adult albums.” says Greg Lato. “I saw this project as a blank canvas where I could let all my creative juices flow. The experience was particularly special for me because I made it a family affair. My two daughters are heard on a couple of tracks, and my dad plays a sax solo on the title track!”
With its songs about imagination, creativity, exploration, kindness, and family, Create My Own World helps kids look beyond a life of quarantine and distance learning to a future when they will truly be able to create their world anew.
Album highlights include the boppy, EDM-influenced opening number “I Like Sprinkles” and the synthy “Hi Gene,” which could be the soundtrack to a John Hughes flick for the pre-adolescent. The confidence parable “Two Slow Snails” is a duet featuring Bill Harley, while the ‘80s influenced title track is an ode to the powers of imagination. Greg brings a true ‘70s Badfinger/Todd Rundgren/Elton John-era vibe to his anthem for the absent-minded, “I Can’t Find My Sock.” His dual inspirations for “Share My Stuff” were Lenny Kravitz and the Stones.
“Try,” with its uplifting, tropical vibe, was described by the Warwick Beacon as “a motivational joy for both parents and kids.” The song was written to accompany Greg Lato’s sing-along children’s book of the same title. Greg has let his own imagination go to work envisioning his daughters’ future, and the result is his tender ballad “What Daddies Do (I Will Be With You),” a promise to his girls and an inspiration to dads everywhere.
Four brief spoken word vignettes by Greg Lato are sprinkled among the songs, and these cozy reflections contribute to the album’s up-close-and-personal feel.
Growing up in a musical family, Greg Lato was born and raised in Providence, Rhode Island. His father, jazz sax player Vinny Lato, had an extensive collection of albums, and from the time Greg discovered them at age six, he was hooked. Greg started playing guitar when he was eight, and within two years had begun writing his own songs, watching MTV as a source of inspiration. Throughout high school and college Greg picked up other instruments, including drums, bass guitar, and piano, and took advantage of every performing opportunity that came his way.
Ultimately coming to see himself as a songwriter first and a performer second, Greg went on to compose for film, TV, and other artists, most recently co-writing with The Voice runner-up Billy Gilman. Greg received two awards from the Billboard World Song Contest, had one of his music videos air on the FUSE channel, wrote a song for a film that went to #1 on the iTunes movie charts and spent 8 months in the Top 10, has written for network TV shows, has had his songs played in McDonalds, Subway, several department stores and Planet Fitness franchises, and co-wrote the Young Survivors theme song for the Gloria Gemma Breast Cancer Foundation.
Taking a step into the literary world, Greg recently released Try, an inspirational sing-along children’s book about not being afraid to take chances.
Previous Greg Lato releases include the albums Cassetting Son (2018), Lato & The Nevers: Fire Between Us (2016), Do The Best With What I Got (2010), and Monday Morning Breakdown (2009).
Create My Own World is available now on iTunes, Spotify, Amazon, CDBaby, and more. The album has already reached #15 on the iTunes Top 200 Album Singles Chart and is also on the iTunes Children's Music Bestseller List!
Have Greg perform at your school, bookstore, library or event!
Greg starts off each event with a brief description of the origin of his children's book with song TRY, then reads the book in a traditional storytime format. He then gets the party started with a performance of the song TRY, which has an island reggae vibe and is super catchy! After one listen, just TRY and get it out of your head! Dancing and singing are strongly encouraged!
Greg will then perform several other children’s themed singalong songs that deal with every day topics that kids go through on a daily basis. Greg adds funny and interesting stories before each song that kids and parents can relate to!
"Create My Own World is highly recommended for both family and public library children's collections.”
-Midwest Book Review
“Within thirty seconds of the lead-off track, I Like Sprinkles, I realized that I had a big smile on my face.”
“Lato has a pleasant voice and a general friendliness that kids will like.”
“Create My Own World is light and fun. Extra
points for eye-catching sleeve artwork!”
“Engaging stuff for kids of all ages that will leave everyone feeling happy and satisfied.”
“Create My Own World presents a fun and inspiring soundscape in these challenging times through music as relatable to kids as it is nostalgic for parents.”
-What’s Up Rhode Island
“With its songs about imagination, creativity, exploration, kindness, and family, Create My Own World helps kids look beyond a life of quarantine and distance learning to a future when they will truly be able to create their world anew.”
-NJ Arts Maven
Create My Own World is “A vibrantly colorful album”
“It’s a cool listening experience due to how catchy everything is but the different sound elements makes it really interesting.”
-The Independent Newspaper
“It’s hard to believe that this Greg Lato’s first children’s album, cause the throwback pop artist sure knows how to pen a tune for the young ears, and that parents who grew up on ‘70s and ‘80s sounds will be drawn to as well.”
-Take Effect Reviews
"Create My Own World’ Is A Positive New Addition To The World Of Family Music"
“Greg Lato’s debut family music album Create My Own World is a strong start for the veteran singer-songwriter in the family music realm. It is a work that will appeal just as much to adults as it will to children.”
“Greg Lato is a local guy, and extraordinarily talented. I mean, the guy knows what he’s doing and has the vocal chops for the American Idol crowd and then some. True pop artists, and Greg Lato is the genuine article, either garner air time, sell records and play joints like PPAC, or serve lattes at Starbucks. There ain’t much middle ground for that type of music, but hopefully Greg will be the next great Rhode Island pop recording star. Check out Greg Lato, you won’t be disappointed.
- Motif Magazine
Cats in the Cradle Blog
The Independent Newspaper
Midwest Book Review
Interview on The Sarah Scoop Show
Guest DJ on The Hilltown Variety Show "Father's Day Theme"
NJ Arts Maven
Interview on The Dad Experience Podcast "Encouraging Our Kids To Try"
Take Effect Reviews
New Album Create My Own World Available on iTunes, Spotify and other digital platforms now!
Links on side bar---->
TRY is an inspiring children's book with original song that encourages children to tackle fear or discouragement when taking a chance on dreams or goals. Any accomplishment in life starts with the first step of trying regardless of fear of failure. TRY is designed as a sing-a-long storybook by notable singer/songwriter and father, Greg Lato, to enhance the belief in oneself through words, pictures and song. The TRY song is upbeat and positive with a beachy vibe and will have you singing
along with a smile. Whether the reader is facing challenges through
illness, bullying, exclusion, home life, feelings of helplessness or simply chasing dreams, TRY addresses each one by offering an encouraging solution through the lyrics and illustrations. TRY will leave the reader singing along and smiling; self-assured and ready to try and take on their own challenge.
SHOWS & APPEARANCES
3/6 - Appearance at Portsmouth High School, Portsmouth, RI
SHOWS & APPEARANCES
3/6 - Appearance at Portsmouth High
School, Portsmouth, RI
3/7 - Performance at Federal Pizza
1039 Chalkstone Ave
Free Show 1pm
6/13 - Guest DJ on the Hilltown Family Variety Show on 103.3 FM WXOJ Radio broadcasting from Northhampton, MA 9-10am
Elizabeth Waldman Frazier